HKBU to release in-depth study of Hong Kong media performance on Wednesday 浸大後天發表「香港新聞媒介表現」研究結果 綜合分析報章內容及訪問市民對新聞媒體的觀感意見
In this information age, the ever-increasing stream of news can be challenging for the public to absorb and assess. Hence it is vital for the media, whose reporting to a great extent guides our perception of events, to adhere to the finest standards of professionalism, covering news with a high degree of objectivity and accuracy. To better understand the performance of the Hong Kong media, the Institute for Journalism and Society of the School of Communication of Hong Kong Baptist University (HKBU) has conducted a Hong Kong Media Performance Study.
This is the first study in Hong Kong to apply such a comprehensive and well-organised survey structure to appraise the media’s overall performance. The results of the study will be released at a media session this Wednesday, with details as follows:
Date: 17 December 2008 (Wednesday)
Venue: Dr. Wu Yee Sun Lecture Theatre (NAB 209),
Lam Woo International Conference Centre, HKBU Shaw Campus (new campus), Renfrew Road, Kowloon Tong
lProfessor Huang Yu, Head of Journalism, HKBU
lDr. Steve Guo, Associate Professor of Journalism, HKBU
lMr. To Yiu-ming, Assistant Professor of Journalism, HKBU
lMiss Fanny Chan, Senior Executive of Institute for Journalism and Society, HKBU
The study is divided into two parts, namely a content analysis and a questionnaire for gathering information from the public. The content analysis assesses the reporting by 14 local newspapers according to a series of scales. For example, to what extent is the content of the reports local or cosmopolitan? The other scales used were diversity-focus, watch-dog-booster, factual-interpretive, informing-entertaining, and advocacy-professionalism, etc.
Researchers also conducted two phases of telephone interviews from September to November, questioning 2,025 Hong Kong citizens on their newspaper-reading habits. Apart from asking interviewees about the type of information they sought from newspapers, other aspects discussed included their views on the Hong Kong press’s performance, opinions on newspapers’ editorial standpoints, the level of satisfaction with newspapers and their credibility.
You are welcome to send representatives to cover the above event. For media enquiries, please contact Jasmine Lau of the HKBU Communication and Public Relations Office at 3411 7828 or 7472 2122.