16 Dec 2008 (Tuesday)

HKBU to release in-depth study of Hong Kong media performance on Wednesday
浸大後天發表「香港新聞媒介表現」研究結果   綜合分析報章內容及訪問市民對新聞媒體的觀感意見

In this information age, the ever-increasing stream of news can be challenging for the public to absorb and assess. Hence it is vital for the media, whose reporting to a great extent guides our perception of events, to adhere to the finest standards of professionalism, covering news with a high degree of objectivity and accuracy. To better understand the performance of the Hong Kong media, the Institute for Journalism and Society of the School of Communication of Hong Kong Baptist University (HKBU) has conducted a Hong Kong Media Performance Study.

 

This is the first study in Hong Kong to apply such a comprehensive and well-organised survey structure to appraise the media’s overall performance. The results of the study will be released at a media session this Wednesday, with details as follows:  

 

Date: 17 December 2008 (Wednesday)

Time: 3pm

Venue: Dr. Wu Yee Sun Lecture Theatre (NAB 209),

Lam Woo International Conference Centre, HKBU Shaw Campus (new campus), Renfrew Road, Kowloon Tong

Research Team:

l          Professor Huang Yu, Head of Journalism, HKBU

l          Dr. Steve Guo, Associate Professor of Journalism, HKBU

l          Mr. To Yiu-ming, Assistant Professor of Journalism, HKBU

l          Miss Fanny Chan, Senior Executive of Institute for Journalism and Society, HKBU

 

The study is divided into two parts, namely a content analysis and a questionnaire for gathering information from the public. The content analysis assesses the reporting by 14 local newspapers according to a series of scales. For example, to what extent is the content of the reports local or cosmopolitan? The other scales used were diversity-focus, watch-dog-booster, factual-interpretive, informing-entertaining, and advocacy-professionalism, etc.

 

Researchers also conducted two phases of telephone interviews from September to November, questioning 2,025 Hong Kong citizens on their newspaper-reading habits. Apart from asking interviewees about the type of information they sought from newspapers, other aspects discussed included their views on the Hong Kong press’s performance, opinions on newspapers’ editorial standpoints, the level of satisfaction with newspapers and their credibility.

 

You are welcome to send representatives to cover the above event. For media enquiries, please contact Jasmine Lau of the HKBU Communication and Public Relations Office at 3411 7828 or 7472 2122.

 

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社會上每日發生的事層出不窮,很多時市民對某件新聞的看法和印象,很大程度是取決於傳媒怎樣報道那件事情。因此,傳播工作者所肩負的責任不單是為大眾發放資訊,更重要的是他們應恪守專業的傳媒操守和新聞道德,為市民提供客觀、準確真實而全面的報道。報章的新聞報道能否做到以上的要求?市民對本港的新聞媒體又有何看法?

 

       為了深入了解香港新聞媒介的表現,香港浸會大學傳理學院新聞與社會研究所進行了一項有關香港傳媒新聞報道表現的研究,綜合分析報章的新聞內容,以及訪問市民大眾對報章表現的意見,從而得出本地新聞媒體的整體表現。這項研究是本港第一次嘗試運用系統方法,以一套指標體系去評估香港傳媒的表現,有關研究結果將於後天發佈,詳情如下:

 

日期:二零零八年十二月十七日 (星期三)

時間:下午三時

地點:九龍塘聯福道 香港浸會大學逸夫校園 (新校)

      林護國際會議中心伍宜孫博士演講廳 (NAB 209)

研究團隊:

l          香港浸會大學新聞系系主黃煜教授

l          香港浸會大學新聞系副教授郭中實博士

l          香港浸會大學新聞系助理教授杜耀明先生

l          香港浸會大學新聞與社會研究所高級行政主陳芳怡小姐

 

是次研究主要分兩部份,包括報章內容分析和問卷調查。報章內容部份主要是分析本地十四份報章對不同新聞事件的報道,從多個層面評估他們的表現,包括本土和國際化報道、集中和多元化報道、監督和宣傳性報道、事實和解釋性報道、資訊和娛樂化 (人情趣味) 報道,以及倡導和專業性報道等。

 

另一部份是問卷調查,研究員分別於本年九月至十一月期間進行了兩個階段的電話訪問,合共訪問了二千零二十五名合資格的香港居民,探討他們希望透過報章獲取哪些資訊,並從受訪者的閱報習慣,了解他們對香港報章表現的意見,如對報章立場的看法、對報章的滿意程度及對報章公信力的評價等。

 

歡迎貴機構派員訪攝上述活動。傳媒查詢:浸會大學傳訊公關處劉子瑩 (3411 7828 7472 2122)

 

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