10 May 2012 (Thursday)

Dr. Derek Cheung offers insights on creativity and innovation
張大凱博士分享推動創新思維要訣


Dr. Derek Cheung shares on creativity and innovation
張大凱博士主講創意專題

President Albert Chan (2nd from left, 2nd row) presents a Chinese couplet to thank Dr. Derek Cheung and members of his family, including his father Mr. Y.C. Chang (front row), Mr. Zhang Da Peng, a donor to HKBU (4th from left, 2nd row) and Professor Jeffrey Cheung, Visiting Professor of the Department of Physics (3rd from left, 2nd row)
陳新滋校長(第二排左二)致送對聯予張大凱博士和家人,多謝他們對浸大的支持,其中包括張博士父親張耀章先生(前排)、浸大捐贈人張大朋先生(第二排左四)、物理系客座教授張大健教授(第二排左三)。
The Institute of Creativity recently invited Dr. Derek Cheung, former Vice President of Research at Rockwell International Corporation, to deliver a lecture to staff and students on “Creativity and Innovation in Research and Education”, during which he elaborated on the meanings of “creativity” and “innovation” and suggested ways to nurture these qualities in students.

 

According to Dr. Cheung, creating the right environment is crucial to fostering creativity. He said there is a need to create an open, stimulating and tolerant environment where people can speak their minds, adding that creating this environment would have to be a top-down effort with the organisation’s leadership getting involved.

 

Dr. Cheung shared his views on the barriers for innovation which included complacency, lack of skill and pressure for conformity. He also stressed the importance of bringing out the best in individuals. He said that university students are at the crucial age at which creativity can be unlocked. This is because, having gained admission to a tertiary institution, they no longer need be focused on competitive exams. Moreover, by this time, students already have the basic skills and knowledge.

 

Dr. Cheung suggested “what if” discussions to encourage brainstorming and innovative thinking. He also recommended the “zoom out” approach for research groups once a month or so where they could look at fields outside their own specialisation.



前羅克韋爾國際公司研究副總裁張大凱博士最近應創意研究院的邀請,主講「為教研注入創新意念」,與大學師生分享創意和創新的意義,以及如何啟發學生的創新思維。

張博士表示,營造有利的環境對促進創意是十分重要的。他說,要創造一個開放、刺激思維和包容的環境,讓人自由發表意見,而營造這環境需要由機構高層由上而下推動。

張博士分享了窒礙創意思維的元素,包括自滿、缺乏技巧和蕭規曹隨的壓力等。他強調要讓個人的優點得到發揮,又說大學生毋須聚焦於競爭劇烈的公開考試,同時又已經掌握基本的知識和技能,所以這階段是爆發創造力的重要時期。

他又建議以「如果這樣……哪會怎樣」的討論方式鼓勵創新思維,以及研究小組每月以「擴大畫面」的方式,看看在研究焦點以外的環境,以擴闊視野和刺激思維。

 

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